The Honor Associated with Hosting a Kwik-E-Mart Convenience Store
(Mountain View, CA) 7-Eleven spokeswoman Margaret Chabris recently (and astutely) stated: “We’ve done research, and research shows us that our customers like… movies, so we’re getting involved with some major studios on some of their properties this summer.” (This was covered, amongst others, in the venerable Convenience Store News… one of Mr. Laaker’s many, many pulp subscriptions.)
Bringing such insightful words to life, Mountain View (home of one Micah Laaker) is now hosting one of 7-Eleven’s “movie involvements” in the form of a Kwik-E-Mart refitting of their newest store in the area. Serving as a tie-in for The Simpsons Movie, the convenience shoppe’s exterior, signage, employee uniforms, and product lines have been overhauled to match the show’s 7-Eleven-inspired Kwik-E-Mart.
The new, improved 7-Eleven storefront at 1380 Pear Avenue, Mountain View, CA.
Within minutes of learning that Mountain View was one of 11 nationwide Kwik-E-Mart hostings being unveiled today, Mr. Laaker began devising plans to visit every local 7-Eleven until the winning locale was spotted. (Also, he was hankering for a Super Big Gulp.) Minutes after that, he and wife Carrie were driving just around the corner when he heard her yell, “MART!”
Such shouts could mean but one thing: the “chosen” store was less than a mile around the corner from their home. The next half hour was spent documenting and purchasing such treasured gems as Buzz Cola, Radioactive Man comic books, and the illustrious sprinkled donut of Simpsons yore. Sadly, no Duff Beer was discovered in the coolers. (Images from the store’s opening day are found on Flickr.)
“I’ve heard 7-Eleven’s customers are into movies… I’m into movies, too!” said Mr. Laaker while strolling the aisles of the store (and being cautiously tracked by two store employees uneasy with his camera-documenting ways). “Not surprisingly then, I’m also into The Simpsons and 7-Eleven. Further, I’m into participating in big national marketing events when they’re just blocks away.”
Mr. Laaker then took a dainty bite of his sweet, sweet, delicious donut, and made his merry way home.
aynne said,
July 2, 2007 @ 7:21 am
convenience store/movie tie in…an ultimate mash-up..
one wonders what a Jackass 3 themed tie in would be like..
aynne said,
July 2, 2007 @ 6:21 am
convenience store/movie tie in…an ultimate mash-up..
one wonders what a Jackass 3 themed tie in would be like..
mz cream said,
July 5, 2007 @ 11:55 am
That’s tight, wish we had a one here in seattle … =( .. But other than that, that’s props! Hehe.
mz cream said,
July 5, 2007 @ 10:55 am
That’s tight, wish we had a one here in seattle … =( .. But other than that, that’s props! Hehe.
princessp said,
July 13, 2007 @ 2:21 pm
Team pineapple’s foundation of fun took a goonie trip to the moutian view store last night. It was great entertainment! for the evening
I was in search of 2 boxes of Krusty-o’s but came up with a case of Buzz soda !
Thanks for the pic’s
princessp said,
July 13, 2007 @ 1:21 pm
Team pineapple’s foundation of fun took a goonie trip to the moutian view store last night. It was great entertainment! for the evening
I was in search of 2 boxes of Krusty-o’s but came up with a case of Buzz soda !
Thanks for the pic’s
Bill Hartzer said,
July 18, 2007 @ 12:34 pm
This is a great marketing campaign–I wish they were doing it to ALL of the 7-Elevens nationwide. I can’t wait to see the Simpson’s movie.
Bill Hartzer said,
July 18, 2007 @ 11:34 am
This is a great marketing campaign–I wish they were doing it to ALL of the 7-Elevens nationwide. I can’t wait to see the Simpson’s movie.
Ericson said,
August 5, 2007 @ 9:52 am
Is this effort going international? 7-Elevens in Denmark were shockingly not dissimilar to the ones in the US. Except the corn dogs were smaller. And the guy behind the counters are white. Being brown and from LA, this was strange to me.
Oh, while you’re at it, try to figure out one other thing a friend asked me once. If 7-Elevens are open 24 hours a day, why are there locks on the doors?
Ericson said,
August 5, 2007 @ 8:52 am
Is this effort going international? 7-Elevens in Denmark were shockingly not dissimilar to the ones in the US. Except the corn dogs were smaller. And the guy behind the counters are white. Being brown and from LA, this was strange to me.
Oh, while you’re at it, try to figure out one other thing a friend asked me once. If 7-Elevens are open 24 hours a day, why are there locks on the doors?
acnecaregal said,
December 12, 2007 @ 2:15 am
yah. that’s a good marketing campaign strategy.
acnecaregal said,
December 12, 2007 @ 2:15 am
yah. that’s a good marketing campaign strategy.