(New York City) – In their October 2002 self-promotion annual, HOW Magazine published a new article by Micah Laaker.

Entitled "One format to rule them all," the article details the benefits of using SVG (Scalable Vector Graphics) as a common file format, allowing easy file exchange, web publishing, and email distribution without any loss in quality.

Based upon his experience using SVG and writing his recent book, Mr. Laaker became convinced of the viability of using SVG as a universal file format for designers. In his article, he describes the many benefits of the format as a sole content-encasing medium, as well as some of the possible pitfalls.

The October 2002 issue is currently on newstands.