Adobe Systems, Inc. (the makers of design industry staples Photoshop and Illustrator) needed to spotlight scalable vector graphics (SVG), a new online graphics standard for data visualization, to assist in its sales efforts, and BattleBots was in need of a new site to professionally showcase its robots, rules, and Comedy Central showtimes. To this extent, we developed a new site design that better reflected the complexities of the robotic sport while producing the world’s first commercial application of SVG.
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